Interview With Microsoft’s BITV

Thanks again to Microsoft’s Bruno Aziza with Microsoft BITV for the opportunity for this interview taken during the Social Media 301 Conference at Microsoft.

Bruno’s guests have included Malcolm Gladwell, Guy Kawasaki, Tim O’Reilly, Ian Ayres, Gary Wolf, Jeff Ma, Drs Kaplan and Norton and many more. I appreciate the opportunity to share some of my own experience for how brands can engage via social media.

Something very interesting happened during the conference that became it’s own “case study.” Watch the video to find out more …