Several years ago I wrote two guest blogs for a site devoted to the challenges of living with Rheumatoid Arthritis (often referred to RA). The site is RA Warrior and it serves as a hub of information for those suffering with the disease.
By the term “those suffering” most people may think we are referring to those who are diagnosed with the disease. We’re actually talking about a broader set, inclusive of both those who are diagnosed with the disease and those who are the loved ones, the caregivers, the companions, the husbands and wives, the children and the friends of the person with the diagnosis. I authored the post from the perspective of a husband who’s wife suffered daily with pain in every joint, every day, affecting every aspect of her life.
Digital Content = Long-Term Contact
I’ve often touted the benefits of blog posts as “electronic assets” and the benefits thereof. I speak on the topic of digital media and the benefits for a business investing resources to create digital assets. Rich content is an asset that can produce results for an extended period of time, and the results can include:
– Lead generation and qualification
– Shortening sales cycles
– Streamlining customer interactions
– Increased traffic to a blog
– Establishing thought leadership
– Brand recognition
– Increased knowledge management
And many other areas.
What’s been most surprising to me is the longevity of this specific post. In recent weeks I’ve been contacted a few times via engaging emails asking poignant questions. My responses required careful thought and consideration and even insight beyond my own capability.
The bottom-line is this – don’t underestimate the power of the written word.
I believe we’re still in a the paradigm that only published works in print form make lasting impressions. I would say this persists as my perspective even though I’m in the digital media business. At least it has been so far in my journey as a blogger. Because these posts are not in printed form I feel an absence of permanence, when in reality, these posts may endure beyond the physicality of a published book. The online medium opens the door to a continuing, ongoing dialog.
After the email exchange I returned to the blog posts and found several responses in the Comments area that I had not read before. On my own blog I would have received notification of any comments and responses; however, being that the post was written as a guest blog I didn’t receive the notifications and, frankly, forgot to check back occasionally.
The comments were again, touching, tearful, hopeful and uplifting.
This presents bloggers with a conundrum and an opportunity.
The online medium opens up an unprecedented dialog; however, if bloggers fail to respond or engage would they be considered “unresponsive?”
By creating engaging content we have the opportunity to touch lives in meaningful ways. I consider this a unique and almost sacred trust that I want to treat respectfully.